Icebreaker is about icebreaking.

It's about our relationship to nature, and to each other. And it's about new ideas and doing things differently; being an authentic natural choice in an age of synthetics, and seeing how far we can develop this simple idea. We think
it's a 100 year idea, and we're just learning to walk.

Each year we procure the best merino wool in the world, directly from the best growers in the world, up high in the very pure Southern Alps of New Zealand. If the fibre didn't work, the animals would die every time it snowed. But it does, and they don't.