Just as suited to a day of hiking as it is to the pub afterwards, the Fjallraven Ovik Shirt is a timeless wardrobe staple. It blends style and functionality with a classic check-button down design and cool wicking fabric that feels light on the skin even in warm conditions.
We know our customers like to know exactly what they're buying; we're not going to sugar coat it, but we are going to explain it. We've divided up all of the sustainable features we've identified across our product ranges and grouped them into three so you know how your purchase is making an impact: Think Nature, Think Welfare, Think People.
The Fjallraven Men's Ovik Twill Shirt - Dark Navy Basalt has the following sustainability attributes...
Products using natural fibres can range from cotton to wool to hemp and silk - but by being naturally made, they will also naturally biodegrade at their end of lifecycle. Even if you have a natural fibre product, it can probably still be recycled or repurposed before being disposed of. However, if it truly has reached the end of its use, natural fibres need air to biodegrade so please don't dispose of them in landfill.
While conventionally grown cotton is a natural fibre and will biodegrade at the end of its life cycle, it takes an incredible amount of water to produce in the first place and requires a lot of synthetic chemicals. There is a shift in the fashion industry towards use of organic cotton because it is grown with non-fossil-fuel based fertilisers, no pesticides and it allows for crop rotation. Through these less impactful farming practices, organic cotton uses less energy and helps improve soil quality which draws CO2 from the atmosphere thereby directly combating the climate crisis. It's worth noting that not all organically grown cotton is third party certified, nor does an organic cotton fibre mean that the dyeing and processing of the garment is environmentally friendly or that a living wage is paid to farmers.
By recycling fabrics, we are not only stopping extra waste heading to landfill but also reducing the need for virgin fabrics to be created. Recycled fabrics can be anything from recycled polyester to recycled cotton and where recycled cotton is used, it's often offcuts from factory floors that would otherwise end up in landfill.
This brand partners with the Fair Labor Association (FLA). The FLA has a broader remit and does not just focus on the apparel industry. They aim to protect workers rights around the world and collaborate with universities, civil society organisations and companies to create sustainable working conditions. FLA have their own Code of Conduct based off the UN’s International Labour Organisation’s (ILO) standards. Affiliated companies must implement this Code of Conduct across their supply chain.
Find out more about Fair Labor Association here: https://www.fairlabor.org/.
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