The short sleeved shirt is a summer staple. And this one is a little bit special. The HIGHLANDS SHIRT is made of hemp and organic cotton.
Hemp is an extremely hard wearing fabric. It keeps you cool when it’s hot, dries quickly and has excellent wicking capabilities. The hemp fibres are combined with organic cotton to create a fabric with the look and feel of linen.
Hemp is one of the most environmentally friendly natural fabrics. The plants require very little water and no pesticides or artificial fertilisers to grow.
We know our customers like to know exactly what they're buying; we're not going to sugar coat it, but we are going to explain it. We've divided up all of the sustainable features we've identified across our product ranges and grouped them into three so you know how your purchase is making an impact: Think Nature, Think Welfare, Think People.
The Jack Wolfskin Men's Highlands Shirt - Blue has the following sustainability attributes...
Products using natural fibres can range from cotton to wool to hemp and silk - but by being naturally made, they will also naturally biodegrade at their end of lifecycle. Even if you have a natural fibre product, it can probably still be recycled or repurposed before being disposed of. However, if it truly has reached the end of its use, natural fibres need air to biodegrade so please don't dispose of them in landfill.
While conventionally grown cotton is a natural fibre and will biodegrade at the end of its life cycle, it takes an incredible amount of water to produce in the first place and requires a lot of synthetic chemicals. There is a shift in the fashion industry towards use of organic cotton because it is grown with non-fossil-fuel based fertilisers, no pesticides and it allows for crop rotation. Through these less impactful farming practices, organic cotton uses less energy and helps improve soil quality which draws CO2 from the atmosphere thereby directly combating the climate crisis. It's worth noting that not all organically grown cotton is third party certified, nor does an organic cotton fibre mean that the dyeing and processing of the garment is environmentally friendly or that a living wage is paid to farmers.
This brand partners with the Fair Wear Foundation (FWF). The Fair Wear Foundation is a clothing industry specific, non-profit organization that ensures sustainable, fair and safe labour conditions in factories. They work directly with brands, factories, trade unions, NGOs and governments to establish a living wage and a working environment that’s free from gender-based violence, discrimination and harassment. There is emphasis on a brand’s business practices and how this can make direct sustainable change, alongside factory audits and worker interviews.
Find out more about Fair Wear Foundation here: https://www.fairwear.org/.