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Here at Blues, we’ve teamed up with Helly Hansen to get you the most out of the skiing season this winter! Find out below how you can get your mitts on a free ski pass for a range of European and American resorts.

So what's it all about?

This year, Helly Hansen have decided to offer their snow-loving customers a treat they can’t refuse: free ski passes to a range of premier resorts. From Chamonix to Aspen – or our local Cairngorms! –spend a day on the slopes testing out your new gear. And entry is totally free!

Hangtag for Helly Hansen Blues promotion (ski free)

How do I get my pass?

It’s simple: all you have to do is pop into your local Blues store and purchase one of the ‘Ski Free’ Helly Hansen products (kidswear not included). They’re all designated by their hangtag. Once you’ve validated the hangtag voucher on Helly’s website, you’re good to go. Just remember to grab your skis or board before giving your new kit a whirl on the slopes.

Why is everyone talking about it?

‘The Ski Free program gives Helly Hansen customers a chance to explore new mountains or visit their favourite local destinations,’ says Erik Burbank, Helly Hansen’s vice president of global marketing. Plus, they get to test the ‘performance, durability, warmth and comfort’ of their new gear on the slopes.

Why is Helly Hansen a slope favourite?

Heather Walker, Blues’ buyer, explains the features of Helly outerwear. ‘Products are waterproof, made with breathable Helly Tech® Performance stretch fabric, primaLoft® thermal insulation and a range of ski specific add-ons (wrist gaitors, snow skirts).’

‘For every item you buy, you can redeem a ski pass. For example, grab a jacket and pant outfit and you get a whole weekend entry (retail value + £70)! It’s so easy to redeem – and with a range of resorts including the Cairngorms – this is great value for money.’

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