Founded in 1995 in New Zealand, icebreaker pioneered the ethical and sustainable production of
natural performance apparel. icebreaker continues to challenge the status quo while championing
natural, transparent, and responsible ways to do business.
As of today, 95% of icebreaker’s total fibre composition is merino wool or plant
based. This year the
company will continue to research and develop bio based alternatives for elastane, nylon and
polyester. icebreaker looks to nature for the answers and for innovative ways to do more with less.
Working with what nature provides and adapting as nature does, icebreaker enables consumers to
join a movement towards choosing natural and preserving our planet for generations to come.
isn’t just a feature of our products, it’s in the values and design of our business
Each and every icebreaker item is Think Green certified, our promise that your purchase is a sustainable choice.
More about Icebreaker
We lead a movement towards a more
natural way of living by taking
unnecessary plastic out of
performance apparel. Driven by the
belief that nature has the solutions,
we provide natural performance
alternatives to synthetic based
apparel to create a healthier more
sustainable future for our species
and the planet.
Fibres by nature. Innovations by
icebreaker. A collection of natural
fibre innovations that breathe,
move and work in symbiosis with
explore the relationship between
people and nature.
about kinship, not conquering.
Nature is our hero.