The /29 cotton viking T-Shirt is made of 100% GOTS certified organic cotton and features the iconic Norrøna viking head on the chest.
We know our customers like to know exactly what they're buying; we're not going to sugar coat it, but we are going to explain it. We've divided up all of the sustainable features we've identified across our product ranges and grouped them into three so you know how your purchase is making an impact: Think Nature, Think Welfare, Think People.
The Norrona Men's /29 Cotton Viking T-Shirt - Adrenalin Red has the following sustainability attributes...
The Global Organic Textile Standard (GOTS) certifies fabrics that are grown organically but are also manufactured in a socially responsible way, and it doesn’t just cover cotton. The GOTS standard requires the supply chain of the textile and apparel industry to have health labour conditions and ecological impact. Organic production is defined as maintaining and replenishing soil fertility without the use of toxic, persistent pesticides or synthetic fertilisers. A GOTS labelled product must include at least 70% certified organic fibres.
Find out more about GOTS here: https://global-standard.org/
Products using natural fibres can range from cotton to wool to hemp and silk - but by being naturally made, they will also naturally biodegrade at their end of lifecycle. Even if you have a natural fibre product, it can probably still be recycled or repurposed before being disposed of. However, if it truly has reached the end of its use, natural fibres need air to biodegrade so please don't dispose of them in landfill.
The OEKO-TEX label covers several standards though the relevant ones to Tiso ranged products are: Standard 100, Leather Standard and Made in Green. The aim of OEKO-TEX standards is to guide consumers towards making sustainable purchasing decisions by considering every element of the product, not just the main fabric. So, this includes buttons, zips and threads etc. Standard 100 and Leather Standard certifies that textiles and leather products have been tested for harmful substances. Made in Green uses the same standards as Standard 100 or Leather Standard, but also ensures the produce has been manufactured in sustainable working conditions.
Find out more about OEKO-TEX here: https://oekotex.avenit-prod.de/en/
While conventionally grown cotton is a natural fibre and will biodegrade at the end of its life cycle, it takes an incredible amount of water to produce in the first place and requires a lot of synthetic chemicals. There is a shift in the fashion industry towards use of organic cotton because it is grown with non-fossil-fuel based fertilisers, no pesticides and it allows for crop rotation. Through these less impactful farming practices, organic cotton uses less energy and helps improve soil quality which draws CO2 from the atmosphere thereby directly combating the climate crisis. It's worth noting that not all organically grown cotton is third party certified, nor does an organic cotton fibre mean that the dyeing and processing of the garment is environmentally friendly or that a living wage is paid to farmers.
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