We know our customers like to know exactly what they're buying; we're not going to sugar coat it, but we are going to explain it. We've divided up all of the sustainable features we've identified across our product ranges and grouped them into three so you know how your purchase is making an impact: Think Nature, Think Welfare, Think People.
The Patagonia Men's Long-Sleeved Midweight Fjord Flannel Shirt - Lines/Sequoia Red has the following sustainability attributes...
While conventionally grown cotton is a natural fibre and will biodegrade at the end of its life cycle, it takes an incredible amount of water to produce in the first place and requires a lot of synthetic chemicals. There is a shift in the fashion industry towards use of organic cotton because it is grown with non-fossil-fuel based fertilisers, no pesticides and it allows for crop rotation. Through these less impactful farming practices, organic cotton uses less energy and helps improve soil quality which draws CO2 from the atmosphere thereby directly combating the climate crisis. It's worth noting that not all organically grown cotton is third party certified, nor does an organic cotton fibre mean that the dyeing and processing of the garment is environmentally friendly or that a living wage is paid to farmers.
This brand partners with the Fair Labor Association (FLA). The FLA has a broader remit and does not just focus on the apparel industry. They aim to protect workers rights around the world and collaborate with universities, civil society organisations and companies to create sustainable working conditions. FLA have their own Code of Conduct based off the UN’s International Labour Organisation’s (ILO) standards. Affiliated companies must implement this Code of Conduct across their supply chain.
Find out more about Fair Labor Association here: https://www.fairlabor.org/.